For citizenM, being innovative is in the DNA. That permeates across everything they do from content to room design, and it was no different when they were raising equity investment to fuel their global expansion.

As part of the typical “roadshow” a firm seeking investment will go on, citizenM wanted to showcase their hotel in all it’s glory with all the key business information and financial metrics delivered in an engaging and memorable way.

As a long term collaborative partner, we understood the brand and the intricacies of what value they provided. Pairing that with our extensive understanding of the equity investment space, we helped citizenM craft a narrative and a stand out visual that was presented to investors.

This ultimately resulted in citizenM raising €500 million from GIC. We look forward to supporting the global expansion of citizenM. You can see a trailer version of the video below: